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At a recent meeting in Dubrovnik of public relations agency heads from nearly a dozen different nations, I was struck by the common emphasis on the importance of independence. At a time in our industry when it seems every firm is somehow owned or allied with one of the global behemoths, there remains a strong commitment . . . → Read More: Dispatch from Dubrovnik: An International View on PR and Independence  A group of public relations agency leaders met recently in Geneva to talk about their businesses, share ideas and consider ways to collaborate to better serve clients. The agency executives are members of ECP Global Communications and IPAN, two international networks of independent firms. Those in attendance were from countries as diverse as Great Britain and . . . → Read More: Client Focus Goes Global |
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