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At a recent meeting in Dubrovnik of public relations agency heads from nearly a dozen different nations, I was struck by the common emphasis on the importance of independence. At a time in our industry when it seems every firm is somehow owned or allied with one of the global behemoths, there remains a strong commitment . . . → Read More: Dispatch from Dubrovnik: An International View on PR and Independence  In a recent posting I implored communicators to avoid being afraid of entering the public domain. After a recent experience with a getting a story published, I thought I’d add three more Ps: persistence, patience and professionalism. Nearly 18 months ago our firm won a piece of business from a small health care trade association that represented . . . → Read More: Three Ps Pay Off in PR |
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